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A new shopping experience

 

PACIFIC GROUP OF COMPANIES, AUSTRALIA

Strategy: Gerard Dillon

Experience Design: Shuuyu Luong

Producer: Elise Braun

Lead Engineer: Dan Kulathunga

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% increase in ticket sale

Active Subscribers

Website conversions

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Context

The Pacific Group of Companies is an investment group who own the Pacific group of shopping centres, Werribee and Epping. We were asked to design and develop a website template that could be easily managed through a CMS and could be used across the expanding portfolio of shopping centres.

Approach

 

The design of the website needed to clearly guide the user to all information that they may need, while also

adding in “smart” features to provide the best shopping experience possible.

 

A functional and aesthetically beautiful design would be paired with intelligence to produce a website to help the Pacific Group stand out amongst it’s competitors.

Identifying, defining and designing a responsive, market leading realestate experience and custom member portal for various B2B and B2C audience segments, delivering full requirements, all within sixty days.

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