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INFORMATION ARCHITECTURE (IA)

IA: Commercially Beneficial?

Up until the project is delivered, no-one in the organisation value IA. Infact, there is often (way to much) debate about the value and effort or researching and segmenting products, services, user tasks, audiences and demogrpahic profiles using language technicques.



Yet, the minute you are live and everyone starts using your interactive app, website or tool, you’ll hear all about the issues with discoverability and ease of use. 



This about the traffic on our roads. It is the IA of traffic systems that stops us all from dying on a daily basis. Think about food labelling and or rides at a carnival. Its the use of images, symobols and language that ensures we are safe everyday. And whilst most IA in our organisations and communications is not life or death, it is more than likely, the difference between loved brands that make life easy and simple and despise brands that insult customers with the need to have to “work it all out”. And with Voice now here, its going to be even more important. With SEO and now Voice Search, you will need to be ready.


DELIVERING UP TO

%

USER IMPROVEMENT

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GET YOUR IA RIGHT

Indepth stakeholder interviews, customer interviews, tree analysis and testing, card sorting, real time trends, and keyword volume, value and density analysis and testing enables Attractor to comfortably find the language of the common user, and the language of your brand. Making your interactive experiences “on brand” and “simple”. 



Language is the most sophisticated, and yet easiest of all the communications use and understand. Its breadth enables nuance, tone and timbre. Let us work with you on improving experience, acquisition and adoption by developing your IA using our task based methodology.

OUR OTHER SERVICES


ANALYTICS


Audiences, audits, real time dashboards, interrogation and competitor reviews. Google | DMP’s

CONTENT DESIGN


From Facebook to Youtube, Twitter to Pinterest we create and deliver bespoke social media campagins.

MEDIA


Fully integrated media strategy, planning, buying, optimisation and programmatic.

SOCIAL MEDIA


Platform strategy, social profile optimisation. audits and content planning.


AUDIENCE STRATEGY


Fully integrated media strategy, planning, buying, optimisation and programmatic.

DATA


Planning and designing content for social media and onsite SEO.

PERFORMANCE OPTIMISATION


Media, Keyword, content and landing page optimisation. Delivering increased leads and sales conversions.

UI / UX DESIGN


Researching, designing and testing interfaces from prototype to full blown solution.


COMMUNICATIONS


Planning, crafting, designing and delivering multichannel campaigns.

INFORMATION ARCHITECTURE


Information architecture so that the language you use enables user flow

PHYSICAL & DIGITAL


User context, device, and environment are critical inputs when you design for staff, customer and stakeholder outcomes.

UX RESEARCH


Research and designing persona and audience research.