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Health information at the click of a button



COUNTERPART, AUSTRALIA


Strategy: Gerard Dillon


Producer: Ben Betschel


UI Design: Marcus Riggall

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% increase in ticket sale

Social followers

Website conversions

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Context

The Counterpart navigators are an information resource aimed at women who have been diagnosed with various types of cancer. The navigators offer high quality and current information from reputable providers on range of cancer related topics.

Approach


Previously the navigator provided information solely about breast cancer, but Counterpart wanted to be able to


provide information about many other forms of cancer to their users.



The previous design needed to be updated to better reflect Counterpart’s new branding direction and allow the user to easily navigate to the relevant information.

Identifying, defining and designing a responsive, market leading realestate experience and custom member portal for various B2B and B2C audience segments, delivering full requirements, all within sixty days.

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Outcome

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