Strategy: Gerard Dillon
Producer: Ben Betschel
UI Design: Marcus Riggall
The Counterpart navigators are an information resource aimed at women who have been diagnosed with various types of cancer. The navigators offer high quality and current information from reputable providers on range of cancer related topics.
Previously the navigator provided information solely about breast cancer, but Counterpart wanted to be able to
provide information about many other forms of cancer to their users.
The previous design needed to be updated to better reflect Counterpart’s new branding direction and allow the user to easily navigate to the relevant information.
Identifying, defining and designing a responsive, market leading realestate experience and custom member portal for various B2B and B2C audience segments, delivering full requirements, all within sixty days.