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AUDIENCE STRATEGY

Audience Strategy - Advantage.

Attractor has worked with clients to deliver market leading and performance driving Audience strategies. Connecting outbound media, creative message, content, and audience with inbound dynamic web channel landing page experience optimisation.



So much more thanb CRO, Attractor is a market leader in full commmuications experience design and optimisation. To the point where we are connecting CRM, CMS and Media strategy to create cluster based communications marketing on behavioural and pyschographic data.



The results of which have seen our clients grow faster than market, and in one case win a state election. 



Strategically

m+

Audiences Managed

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Be ahead of the market.

Attractor strategy methodology enables clients to better focus on delivering measurable performance outcomes through the planning and allocation of finacial resources to the right mix of outbound marketing tactics and inbound experience design. An audience strategy helps define the creative, media, channel budget mix $.

OUR OTHER SERVICES


ANALYTICS


Audiences, audits, real time dashboards, interrogation and competitor reviews. Google | DMP’s

CONTENT DESIGN


Planning and designing content for social media and onsite SEO.

MEDIA


Fully integrated media strategy, planning, buying, optimisation and programmatic.

SOCIAL MEDIA


Platform strategy, social profile optimisation. audits and content planning.


AUDIENCE STRATEGY


Fully integrated media strategy, planning, buying, optimisation and programmatic.

DATA


Data strategy that leverages existing, identifies new and interrogates for ROI.

PERFORMANCE OPTIMISATION


Media, Keyword, content and landing page optimisation. Delivering increased leads and sales conversions.

UI / UX DESIGN


Researching, designing and testing interfaces from prototype to full blown solution.


COMMUNICATIONS


Planning, crafting, designing and delivering multichannel campaigns.

INFORMATION ARCHITECTURE


Information architecture so that the language you use enables user flow

PHYSICAL & DIGITAL


User context, device, and environment are critical inputs when you design for staff, customer and stakeholder outcomes.

UX RESEARCH


Research and designing persona and audience research.